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News & Info
News & Events
Find out more about
The Open Brand through the media, speaking engagements, and its press kit. -
O.P.E.N.
The Experience Framework
The new strategic imperative calls for brands to be on-demand, personal, engaging and networked.
The Open Brand Wiki
Use our wiki to share and edit ideas about open brands.
Jump to: Open Brands, iCitizens, What's New, Lingo.
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Contact
Please send us a quick message or contact us directly to learn more about
The Open Brand and what it means for your brand.
Here is a sampling of what we can do:
- On-site presentations
- Workshop on how to become an open brand
- Open brand makeovers
(assessment and envisioned future prototypes)343 North Front Street
Columbus, OH 43215
ph 614 621 2888 ph 800 550 5815
theopenbrand@resource.com -
Get the Book
Amazon | Borders | Barnes & Noble
All proceeds will be donated to the non-profit organization One Laptop Per Child
The Open Brand
When Push Comes to Pull in a Web-Made World
shows how marketing and branding are being transformed by the technology-inspired power shift from brands to consumers, and tells marketers how to embrace the future as it unfolds today.
The Open Brand was written by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, and Dr. Nita Rollins, Resource Interactive's Director of Thought Leadership, as well as by dozens of Resource Interactive associates, clients and industry innovators.
Use our wiki to share and edit ideas about open brands.
Learn more about Kelly Mooney, Nita Rollins and all of the Resource Interactive contributors.
Meet The Authors
& Contributors
