A widely influential thought leader and spokesperson in the digital and
multichannel arenas, Kelly Mooney is a virtuoso of the digital experience
and a brilliant business leader. A twenty-year veteran of consumer-centric
marketing, Mooney is industry-renowned for her uncanny gift to translate the
complexities of the digital channel and consumer behavior into actionable
business solutions.
Mooney first highlighted the shift of power from marketer to consumer when
she co-wrote the groundbreaking book, The Ten Demandments: Rules to Live
By in the Age of the Demanding Customer (McGraw-Hill, 2002). Translated
into 11 languages, the book is a real-world roadmap for winning customers’ hearts and keeping their loyalty,
and has been hailed as the ultimate guide to satisfying today’s increasingly demanding and empowered
consumer.
Five years later, on the doorstep of Web 2.0 and at the tipping point of the ultimate marketing power shift,
Mooney debuts her second book, The Open Brand: When Push Comes to Pull in a Web-Made World, which
dissects the social web revolution—from the rise of personal brands to the online consumer’s inclination to
create, share and influence—and unveils the new strategic imperatives for brands to be on-demand, personal,
engaging, and networked: O.P.E.N.
As President and Chief Experience Officer of Resource Interactive, Mooney inspires business leaders to
welcome consumers into the value creation of their brands. She leads a company of award-winning interactive
marketing teams in the development of brand-building consumer experiences for companies such as Procter
& Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Best Buy, L.L. Bean and Wal-Mart.
The Wall Street Journal, Fortune, Inc., BusinessWeek, Time Digital, Fast Company, CNET, People, USA Today,
CBS’s “The Early Show”, CNBC’s “Closing Bell,” Nikkei Business (Japan), Vente à Distance (France), Capital
(Dubai) and other national and international media outlets have covered Mooney’s and Resource’s work.
Mooney is a frequent keynote speaker for industry conferences including NRF’s Shop.org, Young Presidents’
Organization, Fast Company’s Real Time, The Direct Marketing Association, American Marketing Association,
Ad:Tech, Association for Women in Communications, Marketing2Women, AIGA, Guy Kawasaki’s Bootcamp
for Startups, Internet World and Gartner Group’s E-Tail Vision, among others. She lectures at The Ohio State
University, is on Shop.org’s Board of Directors, has been a contributor to Brandweek magazine, and has her
own blog—www.mooneythinks.com.
