The Open Brand

• News & Info

  

  The Book

  Learn how your brand can capitalize on the culture created by the social web.

  

  The Authors

  Meet Kelly Mooney, Nita Rollins and the other contributors.

  

  News & Events

  Find out more about
  The Open Brand through the media, speaking engagements, and its press kit.

  

  Resource Interactive

  Discover one of the nation’s preeminent digital marketing agencies.

• O.P.E.N.

  

  The Experience Framework

  The new strategic imperative calls for brands to be on-demand, personal, engaging and networked.

  

  The Open Brand Wiki

  Use our wiki to share and edit ideas about open brands.

  Jump to: Open Brands, iCitizens, What's New, Lingo.

• Contact

  Please send us a quick message or contact us directly to learn more about
  The Open Brand and what it means for your brand.

  Message
  

  Here is a sampling of what we can do:

  - On-site presentations
  - Workshop on how to become an open brand
  - Open brand makeovers
    (assessment and envisioned future prototypes)

  343 North Front Street
  Columbus, OH 43215
  ph 614 621 2888   ph 800 550 5815
  theopenbrand@resource.com

• Get the Book

  

  Download Excerpt

  Take a peek inside the book and read the first two chapters.

  

  Amazon | Borders | Barnes & Noble

  Buy an eBook

  All proceeds will be donated to the non-profit organization One Laptop Per Child

• The Book
• The Authors
• News & Events
• Resource Interactive
• O.P.E.N. Framework
• Wiki
• Download Excerpts
• Site Map

• Digg
• Del.icio.us