Dove's "Real Beauty" Campaign
From TheOpenBrandWiki
Dove's "Real Beauty" Campaign is noteworthy for its portrayal of real women. A 75-second video spot (viewable on YouTube and the brand site) features the transformation of an ordinary-looking young woman into a computer-modified, cosmetically enhanced "beauty" as defined by popular culture. This agency-created spot tapped into such a strong, authentic and complex range of feelings about beauty that it was widely discussed, blogged, shared—and, yes, parodied.
