Gary Vaynerchuk
From TheOpenBrandWiki
OK -- this guy isn't exactly a pure player -- his father owns a wine shop. But his approach is authentic, transparent and he certainly has passion and expertise for wine. He's been catapulted into the spotlight -- a celebrity iCitizen.
Except from Gary's bio on Wine Library TV
It always troubled Gary to observe the stuffiness of the industry–conceited sommeliers, snobby shopkeepers unwilling (or unable) to educate their consumers, and seemingly mystical conventions all combine to make wine seem intimidating to the uninitiated. Wine Library TV has reinvented the concept of wine tasting for a new generation. In addition to encouraging straightforward wine tasting, Gary educates viewers about the effects of regional factors (soil, sun, wind) on wine flavors, and how to buy wine. Debunking myths (red vs. white, big name brands vs. independent growers, the pitfalls of wine ratings, etc.) is another ongoing theme of the show. Specific episode topics have included decanting, how to train your palate, the impact oak aging and barrel fermenting have on wine (Beware of the Oak Monster!), and comparisons of wines made from the same grapes grown in different regions.
WLTV has blossomed into a full-fledged community. The viewers (self-named “Vayniacs”) convene on an extremely active forum, and have organized numerous off-line gatherings. Gary and the viewers have teamed up with Crushpad in the past year to create the first ever community wine, Vayniac Cabernet.
Wine Library TV airs 5 days a week, with new episodes appearing between 4:00 and 6:00 Eastern Standard Time.
Gary Vaynerchuk has been featured by a variety of national media outlets, including:
The Wallstreet Journal National Public Radio Time CNN.com - Living ABC News
Late Night with Conan O’Brien The Ellen Degeneres Show CNBC On The Money Nightline Fox News Men’s Health Magazine New York Magazine Newark Star Ledger GQ Slate Magazine Diggnation San Francisco Gate Washington Post ABC Eyewitness News Men’s Health Living Gary also appears across the blog-osphere:
En-Blog globe and mail tv week story or tv week video Shifting Careers Oatmeal Stout Lonely Man of Cake The Webpreneur The Press Democrat Wine Enthusiast Online Check out WLTV and join the revolution today!
