Lands' End Live
From TheOpenBrandWiki
Lands' End Live was one of the first customer knowledge base services offered by a major online retailer in 1996. Designed to bridge the gap between a shopper with a question and a brand representative with an answer, it enabled consumers to choose how they wanted to engage in a customer support dialogue—by phone, email or live online chat. This near-instant exchange serves as a trust-builder by providing timely reassurance, clarification and support.
