Starwood
From TheOpenBrandWiki
Starwood's aloft hotels previewed its new hotel concept in the Second Life virtual world. Avatars were invited to explore and comment on floor plans, decor, amenities, gathering places such as the lobby, bar and restaurant; and even to take a dip in the pool. And for the millions of future Aloft hotel customers that have not yet created an avatar or visited this virtual universe, and to boost its PR efforts, aloft (wisely) used a blog to log its online construction process—complete with time-lapse photography, 3D modeling and visitor comments.
